Where to Buy Jewellery in Dubai

jewellery in dubai

They say that diamonds are every girl’s best friend, but it isn’t just diamonds - it’s all jewellery!

Buying the best quality jewellery is a personal experience we all treasure. For this reason, it is vital to shop for it from a reliable and consumer-friendly brand.

So, if you are not sure where to buy jewellery in Dubai, look no further. We have provided everything there is to know about Solitaire Jewels, a Dubai-based brand that specializes in diamonds for daily wear, bridal sets, and custom design jewellery.

Ready to gain more insight? Then, let’s dive in.

Solitaire Jewels - Dubai Diamond Jewellers

solitaire jewels showroom in Dubai

Before going into the depth of the jewellery itself, it makes sense to know a little about our brand’s history and origin. Solitaire Jewels is a family-owned business, which was founded by Mr. Suresh Krishnani in 1976, after he migrated to the United States.

Since then, he has worked tirelessly to build a relationship of trust, reliability, and integrity with his customers by providing superior quality products. And today, his two children, Mr. Vinay Krishnani and Mr. Alok Krishnani, have followed his vision, expanding their business in the United States, Europe, and the Middle East.

tennis bracelets and solitaire rings

Being one of the most reliable and cutting-edge companies out there, we strive to achieve the best interests of our clients by understanding their needs. Dedicated to designing and delivering superior jewellery and client-centric services, we have developed strong relationships with our customers and affiliations within the community. In fact, we have also made a positive impact on the world by donating a small percentage of profits to select non-profit organizations.

With the primary goal of ensuring clients’ success, we keep three things in mind while designing jewellery - product quality, turn-around time, and pricing. And this is how we build long-term relationships with clients that are mutually beneficial.

Finally, coming to the values of Solitaire Jewels, we believe in integrity and trust, maintaining high standards of personal and professional ethics. Focused on understanding clients’ needs, we strive to offer products that add value. Apart from this, we have a sense of responsibility towards society, and with sheer hard work and positive thinking, it paves the way for success.

Why Solitaire Jewels?

bridal diamond set

Over the years, we have refined our mission to one core principle - to help people feel happy, beautiful and connected through innovative modern jewellery. Each diamond tells a unique story and at Solitaire Jewels, we feel a great sense of honor to help bring that story to life for our customers. This inspires us to continue designing and innovating, which has resulted in assembling our own in-house design team that launches new products every month. We stand out from our competitors, thanks to our superior quality, industry knowledge, and customer focus. So, it is undoubtedly the ultimate stop for buying jewellery and diamonds in Dubai.

Our primary focus has always been customer satisfaction first. For this reason, whether you are in-store or inquiring about a specific product digitally, our sales team will ask questions to get a better idea of the type of jewellery you desire. We prefer listening to your needs and budget first without ever pushing you into buying what we have in stock. For example, if you are looking for a tennis bracelet, you will probably be asked questions like, “Do you want something for daily wear or something big that you would like to wear for formal events?”.

solitaire pendants

Apart from this, we strive to build meaningful relationships with our clients as a professional friend and family rather than a salesperson, so our approach tends to be more casual. In order to ensure complete transparency in the quality of our jewellery and diamonds, our team educates our customers about their options and what best suits what they are looking for. With jewellery being an expensive yet personal experience, we remain focused to make our customers feel positive and confident about their buying journey and their selection process.

Furthermore, all our jewellery pieces undergo multiple stringent quality control checks to ensure they meet our standards every single time. The solitaire rings that we carry are certified by reputable labs, including GIA, HRD, and IGI. On the other hand, we only select excellent grade cuts that are certified by an independent diamond lab. 

pear shaped solitaire rings

At Solitaire Jewels, even the smallest details are thoughtfully curated with our customers in mind. For example, the prongs from our jewellery will never catch on your clothes, which is a common problem with lower-quality jewellery designs. We stand behind our products and offer a life-time guarantee for repairs and re-polishing services. 

We have also kept standardized pricing for all our products in order to offer our clients the best quality jewellery and diamonds at the best price. For this reason, we believe our brand is the true definition of value for money. 

Our Speciality

bridal diamond set

Bridal Sets

Bridal sets are what our jewellery and designs are best known for. Our bridal sets consist of diamond rings, bracelets, and necklaces that are perfectly paired for a seamless look and finish. We offer a variety of diamonds and designs that appeal to every taste ranging from traditional and classic to modern and sleek. All the diamonds featured in our sets are meticulously matched in color and overall appearance for a beautiful aesthetic designed to compliment your bridal wear. 

customized bridal diamond design

While you can simply choose a complete set from our bridal collection, another option would be to customize your bridal set design yourself. Add your own creativity and choose from a variety of beautiful pieces that fit your budget and your style for your special day. 


Daily Wear

Jewellery is an essential part of self-expression and showcasing your own unique personality. Dressed up or down, daily wear jewellery can seamlessly elevate any look. The best everyday jewellery is what you put on every morning without having to worry if they match the outfit you decide to put on. The reason is, they always do. From diamond earring studs and bracelets to pendants and necklaces, we provide timeless designs and craftsmanship for every piece.

dangling solitaire bangles

Similar to our bridal sets, we also offer custom jewellery for daily wear that can be crafted with your own vision and design. Jewellery is a personal experience and we would be delighted to help you bring your dream jewellery wear to life.

loose diamonds

Know Your Diamonds

Now, you are aware of where to buy jewellery in Dubai. But in order to make the right purchase, it is critical for you to know more about diamonds. So, let’s begin!

First things first, diamonds are the hardest materials on earth that form 100 miles below the earth’s surface under high temperature and pressure conditions. In fact, believe it or not, it is 58 times harder than anything else found in nature.

GIA certified diamonds


Like graphite, it is composed of only a single element, carbon, with atoms bonding in the same direction. That being said, graphite differs from diamonds in terms of crystal structure and formation. And unlike the latter, it is incredibly soft, allowing you to write with it.

Moving on from the basics, it is also essential to analyze the quality of the diamond. And for this, the Gemological Institute of America (GIA) has created a universally accepted method of assessing the quality of diamonds. This is also known as the 4 C’s of diamond quality, including color, clarity, cut, and carat weight.

diamond cut


4 C’s of Diamond Quality




1. Color

Color actually refers to the absence of color in diamonds. In other words, a diamond with less color has a higher grade than that with even the slightest hint of color. You can refer to the GIA color scale, ranging from D to Z, to measure the colorlessness of the diamond, with D representing the highest degree of colorlessness.

Diamond Color


D, E, F

Colorless, exceptionally white

G, H, I, J

Near colorless

K, L, M

Faint yellowish tint

N, O, P Q, R

Very light yellowish tint

S, T, U, V, W, X, Y, Z

Tinted light yellowish color


Many of these diamond colors are subtle and hard to distinguish which is why we recommend getting an expert’s help when choosing your ideal diamond. These small distinctions can make a big difference in price, value and quality. 



2. Clarity

The clarity of a diamond depends on the size, number, relief, and position of inclusions. Using the GIA clarity scale, ranging from flawless to 13, you can measure the number of inclusions or blemishes in the diamond. However, keep in mind that specific inclusions are too tiny to be seen by the naked eye unless examined under 10x magnification by a trained diamond grader.

Diamond Clarity & Characterstics

  • Flawless (FL) - No inclusions or blemishes visible
  • Internally Flawless (IF) - No inclusions and only blemishes are visible
  • Very, Very Slightly Included (VVS1 and VVS2) - Minute inclusions so slight that they are hard to see
  • Very Slightly Included (VS1 and VS2 - Minor inclusions that are difficult and somewhat easy to see
  • Slightly Included (SI1 and SI2) - Inclusions are noticeable
  • Included (I1, I2, and I3) - Inclusions are obvious

Similar to diamond color, many inclusions and blemishes are difficult to distinguish other than a trained professional. Obtaining expert advice and assessment are highly important to help you better understand the characteristics for diamond clarity and the price tag that it comes with.


3. Cut

The cut of a diamond measures how the diamond facets interact with light in order to ensure maximum sparkle. On that basis, there are three major types of cuts: ideal, shallow, and deep. This means that diamonds similar in weight, color, and clarity can differ in appearance and value.

Additionally, the quality of a diamond cut can be determined by these three factors:

  • Proportions: the relative sizes and angles
  • Symmetry: the precision of the cut design
  • Polish: the smoothness and luster

diamond carat weight



4. Carat Weight

For those who don’t know, carat weight is basically the weight of diamonds with 1 carat weighing 200 mg. And diamonds under 1 carat are divided into 100 points.

Keeping these factors in mind, note that the rarity of a diamond depends on its size. This means that a larger diamond is rarer, provided the other 3 C’s, clarity, cut, and color remains constant. And this, in turn, increases its price. For diamond pieces that have more than one diamond, the combined weight of the gems reflect the total carat weight of the jewellery. 

Final Words

With this, we hope you have learned something new about diamonds and where to buy jewellery in Dubai. Considering all the 4 C’s of diamond quality, Solitaire Jewels remains focused on delivering the best quality jewellery and ultimate client satisfaction and happiness. There is no better place to buy jewellery in Dubai than Solitaire Jewels. On that note, we now take your leave. Happy shopping!

Our Location & Hours

Address: Shop No. 124, Building 5, Gold & Diamond Park - Sheikh Zayed Rd - Dubai - United Arab Emirates

Phone Number: +971 4321 4121 WhatsApp: +971 58257 2569

Hours of Operation: Saturday - Thursday (10 AM - 6 PM),  (Closed Friday’s)

For private appointments or inquiries, contact the number above via WhatsApp.

1 comment

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vapedubaimall January 24, 2021

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