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SJ Solitaire Jewels is a family owned business which originally started in New York in 1976. A couture jeweler with offices in New York, Dubai. We custom make unique engagement rings, bridal necklaces and fine pieces of jewelry that are one of a kind and hard to replicate. We take pride in our transparency to our clients since 40 years. Whether it is a 70 carat diamond necklace with solitaires, or a simple piece of daily jewelry - our clients trust us.

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THE HISTORY

Mr. Suresh Krishnani has been in the jewelry business for over four decades; having started his early schooling at his father’s watch business in the 1970’s. After migrating to the United States, he established himself in the jewelry business. Over the years, he has worked tirelessly and meticulously to provide his customers with the top-notch service and superior quality products they deserve. He has spent his whole life building his business on the establishment of trust, integrity, reliability and dependability, these qualities originating from his dad. Mr. Krishnani's abundance of information and involvement in the diamond industry has earned him his customers' respect, trust and loyalty. Today his two children, Mr. Alok Krishnani and Mr. Vinay Krishnani are dealing with their business in the United States, Europe and the Middle East.

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OUR VISION

Solitaire Jewels is one of the most reliable, cutting-edge companies that responds to its clients’ needs and achieves their best interests in each sale. We design and deliver superior jewelry and marketing services to our clients that help them succeed better, faster and more completely than their competition. We are making a positive impact on the world, by donating a percentage of our profits to carefully selected non-profit organizations.

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OUR MISSION

To develop mutually beneficial long-term relationships with our clients and provide marketing services that will help them sell more diamond jewelry. To achieve excellence in the areas of product quality, pricing and turn-around time. Our goal is our client’s success.

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OUR VALUES

INTEGRITY & TRUST: We believe in the highest standards of personal and professional ethics in all aspects of our business. CLIENT FOCUS: We believe in listening carefully and understanding the needs of each client and offering products and services that add value to each client. SOCIAL RESPONSIBILITY: We believe in financially supporting carefully selected non-profit organizations that are making positive changes in the world every day. POSITIVE THINKING: We believe success is the result of clear, cooperative positive thinking combined with hard work.